Special Hat

Visual Merchandising Studio

RetailShowroomE-Commerce

01

Holiday Visual Design

Seasonal floor sets, holiday installs, and promo changeovers.

02

Store and Showroom Visual Merchandising

Retail environments, showrooms, and in-store visual execution.

03

E‑Commerce Styling

Product styling, shot direction, and studio visual production.

Nice to meet you!

Special Hat is a Nashville-based Visual Merchandising Studio helping shop owners create environments where their customers love to linger, engage, and buy.

Visual merchandising benefits:

  • Retail traffic
  • Store reputation
  • Product sales

Core Services

Full-service support for in-store and e‑commerce merchandising programs.Contact us for a free consultation & estimate.

In-Store Capabilities

Creative Direction
  • Retail environment design & creative direction
  • Seasonal creative & floor-set design
Retail Visual Execution
  • Floor-set install & reset
  • Store openings & promo changeovers
  • Prop styling & design & fabrication
Visual Merchandising Standards Enablement
  • Store compliance audits

E‑Commerce Capabilities

Creative Direction
  • Styling direction
  • Shot list direction
  • Product detail page direction
Visual Production
  • Product styling
  • Studio photo production (catalog, campaign, lookbooks)
Visual Standards Enablement
  • Product photography and detail page compliance audits

Consulting & Training

  • Visual merchandising playbooks
  • One time & ongoing training for in-store teams
  • Onsite & virtual walk-throughs & consultations

Our Process

  1. 01

    Reach out

    Share your challenges or goals.

  2. 02

    Site visit

    We’ll visit the store in person or virtually to understand our options.

  3. 03

    Scope

    We’ll agree on a scope of work and frequency of support.

  4. 04

    Production

    We’ll get to work.

  5. 05

    Measure & feedback

    Confirm we’ve resolved your challenge or made progress toward your goal.